Jikoni Yetu
Jikoni Yetu - Bidco Africa
PUBLISHED
15 May 2022
SERVICES
UI design / Development /Backend
INDUSTRY
FMCG
UI and Backend Development
Jikoni Yetu is a kitchen website featuring recipes curated by chefs, created as a concept by Bidco Africa, one of the continent’s largest FMCG brands. The platform offers users a personalized cooking experience while also promoting Bidco’s wide range of cooking products.
I contributed to the design and developed the front end of the website, focusing on creating a minimalist yet functional interface that embodies the kitchen vibe and enhances user engagement.
I contributed to the design and developed the front end of the website, focusing on creating a minimalist yet functional interface that embodies the kitchen vibe and enhances user engagement.
WEB DESIGN
UI UX DESIGN
UI Approach
Implemented a dynamic system where users are shown custom recipes based on their food preferences and allergies during login.
Seamlessly embedded Bidco cooking products within recipe pages, enhancing product visibility and promoting cross-selling opportunities.
Designed a clean, simple interface that prioritizes user experience while maintaining a warm, kitchen-inspired visual theme.
Problem Statements
The website needed to capture user preferences and allergies at login, providing tailored recipe suggestions based on this data.
The site had to effectively showcase Bidco cooking products within relevant recipes, boosting product awareness and sales.
The client required a minimalist, easy-to-navigate design that created a modern kitchen feel without overwhelming users with clutter.
Project Success
The custom recipe feature enhanced user engagement, allowing users to discover recipes tailored to their dietary needs and preferences.
The cross-selling of Bidco products through recipes increased product visibility and engagement, contributing to sales growth.
The minimalist yet warm design successfully conveyed a kitchen-centric feel, providing users with an inviting and easy-to-use platform.
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